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1 - What is a franchise? 2 - Why a Franchise and not an isolated store? 3 - Kinds of Franchise 4 - Competitive Advantages. 5 - Cost and Way of Payment of a Franchise. 6 - What does the Franchise Packet offer? 7 - Time for Return of Investment 8 - Pilot Stores Experience. 9 - Characteristics of the place needed for the Point of Sales. 10 - How much time is needed to fit out the place? 11 - Feaures needed of the Candidate to be franchised. 12 - Requirements. 13 - Negotiation Process. 14 - Franchise Contract. 15 - Franchise request |
What is a Franchise? It is an agreement made by two people, natural or juridical, independents in which one of them (Franchisee) gives the other (Franchised) the rights to explode a mark in exchange for some economic compensations (admission canon and royalty). The Franchisee is the enterprise that has developed a business satisfactorily, and wishes to repeat this success opening new stores with the same characteristics, inviting other persons to participate as independent businessmen. For that, and to be able to transmit the last experiences to the new stores that are going to be open, The franchisee organizes and writes all the experiences in an operative manual in which he determines that know-how of the franchisee which we can mention: decoration, installation, selling, publicity and the corporate image. The franchised is a person who disposes of a capital stock and he decides to have his own store, joining to a determined franchise. Through this system, the franchised begins to work in a well-reputed commercial activity, with proved results, in which it is not necessary to have previous experiences, preventing any economic and commercial risks that supposes to begin an isolated business. Also, he receives from the franchisee the territorial exclusivity, his know how and the permanent assistance while the Franchise contract continues being in force. |