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1 - What is a franchise? 2 - Why a Franchise and not an isolated store? 3 - Kinds of Franchise 4 - Competitive Advantages. 5 - Cost and Way of Payment of a Franchise. 6 - What does the Franchise Packet offer? 7 - Time for Return of Investment 8 - Pilot Stores Experience. 9 - Characteristics of the place needed for the Point of Sales. 10 - How much time is needed to fit out the place? 11 - Feaures needed of the Candidate to be franchised. 12 - Requirements. 13 - Negotiation Process. 14 - Franchise Contract. 15 - Franchise request |
Features needed of the Candidate to be Franchised The oldest and the most recognized franchises such as Days Inn, Hertz, KFK, Mc Donald's, among others admit that the success of the Net depends not only on the permanent advice and the transmission of knowledge they can give to their franchised, but also that success depends on the management and human capacity of the franchised. For this reason, Axum reacquires from the franchised the following features: · Be ambitious. · Know how to work in-groups. · High sense of justice and social sensibility. · Be honest. · Know how to manage the store and communication facilities. · Be constant and well organized. · Solvent economically. · Enjoy respecting and appraisal in his locality. · Be professional, graduated from high school or to have knowledge about enterprise administration. However, Axum cannot be satisfied with a candidate who has these qualities If he only wants to give the capital of the work, trusting, the management and administration to the employees; It is also necessary to be in charge of the enterprise, even though the employees are very well paid and trained, they are never going to have the same motivation as the person who has invested in the business. According to this, we invite the persons who are interested in having a franchise (Axum or not) to ask themselves Do I have the necessary features to become a franchised? Of course, the franchisee will evaluate carefully all the candidates and he will admit or accept the person who has the characteristics reacquired to play the role of a franchised. However, the franchised can be given in his own evaluation. That is why we have taken into account a proposal given by "Cámara de Comercio" in Valencia (Spain) for an evaluation of the franchised. Answer the following questions (Use Yes or No): · Would you like to manage your own business? · Do you have initiative and capacity to work? · Are you ambitious? · Are you sociable? · Are you well organized and tidy? · Are you a constant person? · Would you like to work in groups? · Do you accept to be directed and be given in a group? · Have you saved enough money to have a new business? · Are you up to date with all the news about the commercial world? · Do you know the system of franchise? · Do you want to pay a periodical canon for the publicity and assistance? · Would you like to try a new activity? Add up your "Yes" answered, If the "yes" gotten are between a) 10 to 13. You are the perfect man to be franchised. b) 7 to 9. Some aspects of your behavior have to change in order to be a good franchised. c) 0 to 6. The franchise is not good for you. The results of this evaluation are to be orientative, but in any case definitive of the possibilities of the candidate; our intention is to invite you to the reflection about the importance of discovering the aptitudes of every one before taking any decision and become a manager.
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