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1 - What is a franchise? 2 - Why a Franchise and not an isolated store? 3 - Kinds of Franchise 4 - Competitive Advantages. 5 - Cost and Way of Payment of a Franchise. 6 - What does the Franchise Packet offer? 7 - Time for Return of Investment 8 - Pilot Stores Experience. 9 - Characteristics of the place needed for the Point of Sales. 10 - How much time is needed to fit out the place? 11 - Feaures needed of the Candidate to be franchised. 12 - Requirements. 13 - Negotiation Process. 14 - Franchise Contract. 15 - Franchise request |
Negotiation Process In any negotiation process there are two or more parts that are involved, the main objective is the interchange of interests; one part buys and the other sells; in order to have a satisfactory process, the total convenience for both parts in this negotiation should prevail then. The person who is interested in an Axum franchise will have several contacts with the franchisee before taking any decision about the contract of a place; the franchisee will give in time all the information that will satisfy all the questions the franchised has, such as: · Who is the Franchisee? · Does he have enough experience in the area? · How long has he been settled? · Is there any pilot store that has already been working? · Do those stores have been successful? · What is the margin of earning? · How long will my inversion be returned? · How is the franchise contract? · How much is an Axum franchise? · Which are the steps to be followed if I accept a franchise? As you can observe, in this Dossier, many of the answers of these questions are given; others, should be considered in personal contacts. Naturally, in these contacts the franchisee will also have the opportunity to know the interested person in the franchise, observing if he has the ideal characteristics of a franchised that Axum wants and guarantees the success in the new point of selling, keeping in this way the image of the mark and of course, the inversion of the franchised already existing. For this reason, once the person has become a franchise should fill out the franchise request and presents some requirements to the franchisee in order to study and accept the person; Then, the interested should show the place he wants to rent so that the franchisee can approve it and gives certain recommendations about its characteristics and the conveniences or not of its location. After the franchisee accepts the place and has approved the request of the franchised , he will gives a budget estimating the total value required for the opening of the store. Once the franchised agrees with the budget, the contract of "Option of Franchise" will be signed and the franchised has to make a payment equivalent to 25% of the total value, in this act the franchisee will give the franchised the "Opening Manual" where are established the responsibilities they have to carry out for the ending of the work and the opening of the store. After this, the franchised has to reserve and sign the contract of renting mentioned before; on the other hand, the franchisee will ask all the technicians to begin to prepare and carry out the franchise project referred to: 1. Plans of plant and perspective of the merchandise that will be shown and the location of the administrative areas. 2. Plans of decoration of the place. 3. Programmer of the objectives in time with date of inauguration. The franchised must pay 45% in four quotas distributed in the time the work lasts. Once the works have finished and the place is equipped the "Contract of Franchise" will be signed, two days before the inauguration of the store. In this act the franchisee will give the franchised the Manual of rules and procedures and the Technical Manual, which will rule the processes and conducts to be followed by the franchised. The 30% left will be financed to 8 months, as it is mentioned in "Costs and way of payment of the franchise". |