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1 - What is a franchise? 2 - Why a Franchise and not an isolated store? 3 - Kinds of Franchise 4 - Competitive Advantages. 5 - Cost and Way of Payment of a Franchise. 6 - What does the Franchise Packet offer? 7 - Time for Return of Investment 8 - Pilot Stores Experience. 9 - Characteristics of the place needed for the Point of Sales. 10 - How much time is needed to fit out the place? 11 - Feaures needed of the Candidate to be franchised. 12 - Requirements. 13 - Negotiation Process. 14 - Franchise Contract. 15 - Franchise request |
Why a Franchise and not an isolated store? Certainly; any person can have his own kitchen or bath business (show room) in isolated because he is a Carpenter and he has his own factory or because he knows everything about the product and he wants to import it in order to commercialize it, but in both cases, If the person does not know about some important aspects such as: merchandise techniques, selling, publicity, choice, training, accounting, image and the treatment with the personal, will make the task more difficult and the risk of failure will be higher. However, getting a franchise, the person will enjoy the benefits of the mark and the low publicity prices since this is shared with other franchised people. Also, he will be able to pay attention and concentrate himself in the daily working of his business while the franchisee is in charge of investigating new products, examining the statistics of selling, doing publicity campaigns and all the important things for the good working of the business. |