1 - What is a franchise?

2 - Why a Franchise and not an isolated store?

3 - Kinds of Franchise

4 - Competitive Advantages.

5 - Cost and Way of Payment of a Franchise.

6 - What does the Franchise Packet offer?

7 - Time for Return of Investment

8 - Pilot Stores Experience.

9 - Characteristics of the place needed for the Point of Sales.

10 - How much time is needed to fit out the place?

11 - Feaures needed of the Candidate to be franchised.

12 - Requirements.

13 - Negotiation Process.

14 - Franchise Contract.

15 - Franchise request


Kinds of Franchise

There are different kinds of Franchise and forms similar to them such as:

- Branches of a commercial house.
- Voluntary chains.
- Contractual affiliation.
- Central of Purchases.

So that a Franchise can be considered a franchise must have the following characteristics: The mark, know how the product or the service offered, the contract of franchise, the payments, the territorial exclusivity, services.

Axum is a Franchise and it belongs to the denominate "Franchise with business format" or "Key-in-hand", it means that the franchise packet offers, from the initial advice and the location of the store to the inauguration of it, taking into account: decoration, organization of the administration, and the training of the laborer.


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