1 - What is a franchise?

2 - Why a Franchise and not an isolated store?

3 - Kinds of Franchise

4 - Competitive Advantages.

5 - Cost and Way of Payment of a Franchise.

6 - What does the Franchise Packet offer?

7 - Time for Return of Investment

8 - Pilot Stores Experience.

9 - Characteristics of the place needed for the Point of Sales.

10 - How much time is needed to fit out the place?

11 - Feaures needed of the Candidate to be franchised.

12 - Requirements.

13 - Negotiation Process.

14 - Franchise Contract.

15 - Franchise request


Characteristics of the place needed for the Point of Sales.

   The points of selling Axum are characterized for having an elegant appearance, they should be located in prestigious places. The products that are shown there are for those people who have purchasing power in spite of their great variety offering alternatives with low prices.
The area reacquired to settle a point of selling Axum, could be between 60 and 200 sqm, and it should have the following services:

· Bath
· Water service and garbage collection
· Office
· Parking for 4 vehicle (minimum)
· Air conditioning
· Telephone (s)

It can be located in a shopping center or on the street, It can also be rented or it can be property of the franchised.


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